Conduct sales performance analysis, revenue trends, and gross margin audits
What this does
Delivers macro-level business intelligence into total company revenue, quarterly growth rates, gross margins, and order fulfillment volume across all manufacturing lines.
Before you start
- Sales Manager or Executive access.
Steps




Important
Auditing Margin (%) alongside Total Revenue ensures aggressive revenue targets do not erode bottom-line profitability.
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01
Open Sales › Reporting › Sales.
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02
Toggle between Graph, Pivot, and List views.
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03
Select Measures: analyze Untaxed Total, Margin, Margin (%), and Average Order Value.
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04
Compare year-over-year sales performance across fiscal quarters.
Common mistakes
- Relying on gross invoiced numbers without deducting contract retention deductions.
- Not filtering out internal sample and showroom orders from executive revenue reports.
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