Audit sales representative closing rates, average deal sizes, and commission metrics
What this does
Evaluates individual sales engineer performance, closing ratios, average contract values, and margin discipline to power incentive and commission programs.
Before you start
- Sales Director or HR Management access.
Steps


Important
Tying sales commission structures to Gross Margin rather than Top-Line Revenue protects company profitability.
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01
Open Sales › Reporting › Salespersons.
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02
Analyze metrics by Salesperson: total revenue, margin contribution, and average deal closing cycle.
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03
Reward high-margin closers and coach estimators with high quotation drop-off rates.
Common mistakes
- Evaluating sales reps purely on quotation count without tracking confirmed signed orders.
- Ignoring price discounting habits of individual estimators.
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